This is the last official day on the Blogger service. We're moving to www.pr-squared.com. Let me know (over there!) what you think of the blog's new look. We're goin' for "edgy."If you're a subscriber via RSS (thank you!), I am told that you're all set. Additionally, I am told that the re-direct we're setting up for this site will automatically...
Social Media Press Releases: Digging Deeper
Wednesday, June 14, 2006 | comments
So far, the ## of downloads for our Social Media Press Release template hovers at approximately 3,500.I've also learned through PR Newswire that almost 700 registered journalists took a look at our announcement.Meanwhile, almost 80 bloggers have made note of the template, in some form or another, and the reception has been overwhelmingly positive.Pretty...
San Francisco On My Mind
Tuesday, June 13, 2006 | comments
I'm making an impromptu visit to our San Francisco office this week (Wed - Fri). The schedule is fairly light right now, so if you are a "PR 2.0" blogger/PR pro/zealot and you want to grab coffee or something, drop me a line.WARNING: I am fiercely recruiting for Account Managers, Directors, etc., to support our growth. You may find a PR 2.0 chat...
Big, Happy Surprises
Tuesday, June 13, 2006 | comments
The single biggest surprise to come out of the launch of the Social Media Press Release template?The ## of clients and prospects that have subsequently raised their hands to say, "Make us your guinea pig."Heartening. I'm planning to take 'em up on it.Mistakes will be ma...
"Consumer Generated Media" Starts at Home
Saturday, June 10, 2006 | comments
To most pundits, "Consumer Generated Media" (CGM) means user-profiles at MySpace; karaoke videos uploaded to YouTube; bajillions of blogs; Flikr slideshows; etc. Every PR pro worth their salt is advising clients to "pay attention" to the crushing wave of brand-altering substances spilling out onto the Web.But there's another form of consumer-created...
Maybe We Need a Social Media DMZ?
Thursday, June 8, 2006 | comments
Yesterday, Tom Foremski previewed today's SVW post in a note to me, Richard Edelman, Bob Angus (now @ Edelman) and Giovanni Rodriguez of Eastwick, among others, re: creating a group wiki to further the cause of the Social Media Press Release.On the one hand I welcome this, obviously. But, it's the first time we've heard from Tom since we launched...
It's a Hand-Off, Not a Duel
Wednesday, June 7, 2006 | comments
We recently took over an account from a competing agency. There was a "hand-off" meeting as part of the transition. I wasn't at the meeting, but my agency colleagues --- as well as the client contacts who were present --- were shocked by the displaced agency's graceless lack of professionalism.Look, these types of meetings are never easy. I understand...
I Create, Therefore I Market
Monday, June 5, 2006 | comments
One of the tenets of the "2.0 wave" is that consumers are creating their own content. Does it follow that if we are all becoming content creators, we are all also becoming marketers? After all, no one takes the time to envision, craft, and post a piece of content --- of any type --- without hoping for an audience to react to it. Even the gazillions...
"Ya Say Ya Wanna Revolution?"
Monday, June 5, 2006 | comments
This recent question by a PR student named "Lindsey" was too wrenching to let fester in the Comments section of a months-old post about "Fixing PR Undergrad Programs." The topic seems relevant all-over-again, with the increased industry-wide interest in "PR 2.o" themes. (Lindsey's comment has been edited for length):"Maybe I am inexperienced and...
PR 2.0 Learning Curves
Friday, June 2, 2006 | comments
Yesterday I gave a "PR 2.0" presentation to about 40-odd PR pros, of various experience levels. I talked about the Social Media Press Release Template. I talked about "Pitching 2.0." About how the "one-too-many" approach to PR had become a virtuous loop between brands, consumers, and new/old media; about how each stakeholder is now interconnected,...